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5 "Rules" For Online Success
Over the 15 years I've been a full time online marketer I've seen thousands of marketers give up and return to their day jobs or take a part time job to help ends meet. Over that same period I've talked to hundreds of successful Online Marketers.
Through talking to and analysing these 2 groups of people I've come up with a simple set of rules that I try to pass on to as many marketers as possible.
1) Pick One Thing:
No matter what you choose to do stick to it for at least 6 months, back your initial judgement it's usually the best. It normally takes that long for things to work or for you to master them.
2) You don't need half the tools you've bought.
If I had $1 for every time I've seen people paying for tools they don't need then I'd be living on a private island in the Caribbean.
I use only use 4 main tools on a day to day basis all but one is a one time payment, I'll list them at the end of this page.
3) Communication is the one tool you should master.
I know marketers who make $100K+ a year with a facebook post and messenger or a personal gmail account. When I send a personal email or a personal video I convert at over 50%. Last year a single email to a small group of people generated $15,000 in a day. Get to know your subscribers and don't be afraid to talk to them.
I have also talked to several marketers who only have a facebook group, and a Paypal link and yet earn a full time income. It's all down to communication with their audience.
4.) The OFFER! it always comes down to the OFFER.
If you don't have a good offer or don't understand your offer you'll never succeed. Your offer will dictate who your target audience is , it will dictate the messages you put in front of that audience. It will dictate your success.
5) All successful campaigns are temporary so never get comfortable.
There is always something around the corner that will cause you problems so expect them, take them in your stride and move on. Nobody said marketing was easy.. but is sure is fun.
My Marketing Stack
ConvertBox Is a tool that helps you to segment your Audience BEFORE they get onto your list.
This allows you to send them the most relevant information. For example if you had a bodybuilding course would you send the same information to someone who is starting out as you would to someone who has been bodybuilding for 5 years?
If you are reading this now then you've seen it in action.
Currently a One Time Payment
ActiveCampaign - E.S.P.
Activecampaign is an Email Service Provider. The reason I use them rather than any other service is that they have a superb level of automation.
Imagine being able to send an email every Friday for the rest of the year at 7am in your subscribers local time zone, or imagine automatically emailing someone who hasn't opened an email in 4 weeks.
Or the icing on the cake... emailing an offer to someone after they've been to your sales page 3 times and haven't purchased.
ActiveCampaign can be a game changer when used correctly -
Do you want to reply on a service like Paypal or gumtree or do you want to be in control your own payments?
Thrivecart allows you to take payments and pass them to a variety of payment processors including Paypal, Stripe and Authorize. But that's not all..
With Thrivecart you can pass buyers to the right email list, set up follow ups and cart abandonment sequences by integrating with your Email Service Provider. It can alow you to create coupon codes and it will automatically block access on refunds or cancellations.
Currently a One Time Payment
Beaver Builder - Page Builder
Beaver Builder is a page builder and WordPress theme that allows you to create blogs and pages how you want them to look.
It gives you full control of how your site looks, without the monthly payments of a tools like Leadpages and Clickfunnels.
I use it for all my sites and once you are used to it, you'll find yourself building beautiful pages in just a few minutes