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The 5K Method

 

That image above is my complete and total system for generating sales online I call it the 5K method, but it could just as easily be the 1k method or the 10k method that part is all down to you

I hope it's self explanatory

That's it, nothing more no confusing upsells and downsells no "Just one funnel away"

Whether I am promoting an affiliate product or selling my own content this is all I use.

It works.

I'll be the first to admit that you won't make a million dollars a year from using this on one site. But you can make $5000 to $10,000 a month with this and nothing else.

To put that in perspective that's $170 to $340 per day.

So 2 X $97 sales a day or 4 X $47 would easily have you in that range.  Does that seem achievable to you?

I hope so, because it is for most people who implement and focus on achieving their goals.  ( "If you build it they will come" is a fallacy once you build it you need to take action everyday to drive traffic to your content)

The only slight difference I may incorporate is that on some sites I put the Sales Page/Landing page/Bridge page at the front and on others at the back, it all depends on the buying phase people are in. If they are starting their research I put educational content on the front end (i.e something like this article) if they are finalising their research I put the bridge page on the front.

A bridge page is just a page inserted between an ad and a companies checkout page that you control,  it's much better to use this than to drive traffic from ads to a 3rd party site.

Don't get sucked into overcomplicating things, start with a model like this and refine it until it's working and highly profitable.

Important Note

 

Before we go through the whole system a quick note about where you can find out more.  To celebrate they 6th birthday of Serious Marketers Only we have created a free members area, which is where this article was originally published to find content like this, like minded members and free training please join The Foundation by clicking this link

The Minimal Marketing Stack

Keeping it simple like this also has another huge benefit, you don't need a lot of expensive tools.

I've said in other posts my main marketing stack is just 3 tools.

One to collect subscribers email addresses (convertbox),  one to email my subscribers (ActiveCampaign)and one to take payments (Thrivecart), everything else is a luxury or free.

I hope that you are inspired by this. Anyone can get a profitable site without breaking the bank or wasting 6 months researching and building.

The hardest part of this model is getting everything set up in the first place, but starting from scratch you should be able to do this in a week. After that it is just a case of focusing on driving traffic to your content.

Traffic Generation

The 5K Method Serious Marketers Only

    • For this I generally use a mixtures of:

 

    • Placing links where my audience are
    • Good on Page SEO to get organic traffic
    • Denis Yu’s “$1 a Day Method”

Placing Links

Monitor relevant forums and groups and when someone asks a related question give and in depth answer and then provide a link to an article that gives more details, this is also a great way to find what you write about.

A well placed reply can generate a lot of traffic, one post I did a year or so back got over 2000 visitors from Reddit.

As a bonus by placing your links in forums and on social media you'll get backlinks that will also help your SEO, this leads nicely into the second method.

Good On Page SEO

Getting basic SEO methods in place from the start can do a lot to help you grow your traffic without much additional income.

This image shows one of my articles and a video ranking on the front page of google for a product review,  the article is under 4 days old at this point.

The easiest way to do this is to use a plugin like Yoast SEO or a Tool Like Webtexttool.

They will give you step by step instructions detailing what you need to do to get good on page SEO, for many reviews and comparison articles this is all you'll need.

$1 a day advertising

To use this method set your ads budget at $7 and run it for 7 days.

Then at the end of 7 days if they are performing well you scale them up if they aren’t you end them.

The best way to do this is to use the ads to create awareness of you, your products or site not to sell.

The people that react to the first ad are then shown another ad that is designed to increase engagement finally you can run ads to these last set of people that aim to generate sales.

The important part of all this is the first set of ads.

Here is an example where I promote a video that in turn promotes a free email challenge

Screenshot 2019 02 20 at 15.10.17

And here are the results

Screenshot 2019 02 20 at 15.10.41
8 cents for a 10 second view is pretty good as the video was only around 15 seconds long.

The people who watched 10 seconds and didn’t sign up were then retargeted with a different ad.

Content
The 5K Method Serious Marketers Only

Your content should be the thing that holds your business together like the best glue in the world.

It's the only thing that people have to judge you and your business on, so make sure it's good! If a potential customer come to your site and see's a lightweight 400 word piece of content that doesn't cover the topic in depth or give the answers they need do you think they'll hang around?

Hell no, they'll go looking for the content that gives them the answer they want.

Your content should generally be above 1200 words and long enough to answer the readers questions and (here's the important bit) keep them curious enough to know more.

For example if someone was looking to set up a food truck selling vegan sausages, they might search for "How to Set Up a Vegan Food Truck" and find your article "5 Things Every Vegan Food Truck Owner Needs To Know"

They'll read your excellent article and get answers to their questions.  Now because you know how to correctly set up your site and articles a few things are going to happen.

1. After 30 seconds your pixels will fire and you will have build an audience of people who are interested in setting up Vegan Food trucks.
2. They'll see your free report " 10 Menu ideas For Vegan Food Truck Owners" many will opt-in to receive this and you'll now have a list of Vegan Food Truck owners
3. The ones that opt-in will get loads of great information about Vegan Food Truck ownership over the coming days via email and you will establish yourself as the go to guy or girls in this niche.
4. They'll see offers for your Vegan Food Truck courses and workshops. Some will buy, you'll have made sales.
5. For the next few weeks people who didn't opt-in will see adverts for your free guides and have several opportunities to opt-in (go back to point 3)
6. People who got the reports and didn't buy your awesome course will see ads and offers over the coming months via email and retargeting ads.

And all this happened because you spent a few hours making your content the best it could be.

Retargeting

The 5K Method Serious Marketers Only

Following on from our $1 a day campaigns we also run retargeting ads.

You know how after you've been to a website and looked at something , ads for that product seem to follow you for days.. well that's retargeting. And it's important.

A lot of people overlook retargeting, if you look at the diagram of our $5K Model you see it is one of the major components.

Here is why,   The image is a bit small but it shows a $14.83 spend and $891 in sales that is a 60X ROI. This is far from unique because the only people you are showing the ad too are people who are interested in your product or offer.

Would you give someone $14.83 for a return of $891?  I am sure that everyone reading this would answer hell yes, but If I asked you do you run retargeting ads 90% would say no.

Screenshot 2019 02 20 at 14.58.34

The reason why Retargeting works so well is that you are showing ads to people who have already seen your offer and haven’t yet committed, sometimes they just need a small nudge to click that buy button.

Retargeting relies on having the Facebook Pixel and/or the Google Pixel on your site.  You then use that to create relevant custom audiences, so for example if someone spends over 30 seconds reading an article and doesn't optin for the content upgrade on that page then I would run an ad to them offering it or a similar report.

The same applies to sales pages or offer pages, If your clients buy exclude them from advertising if they don't advertise to them.

Your Money Pages

The 5K Method Serious Marketers Only

Your money pages can be varied in style and substance, they may just be a simple Affiliate link to a product you are promoting or they may be a full 3000 word sales page it really depends on what you want to achieve and what you've already shown your potential customers.

However the rules remain the same for all of these pages.

Try to achieve the maximum impact with as few words as possible and without any distractions.

If someone has been on your email list for several weeks they are likely to know all about your products, therefore they don't need a long sales page. Your page could probably just be a checkout link and details of the special deal you've offered them.

If they have been researching the best sub $500 drone then you may just need to show them a review of the best drone or a comparison of the 3 top ones.

As with our content pages we want to make sure we have a pixel fire so that we can identify people who haven't bought or who haven't clicked through to the sales page if it's an affiliate offer. This will once again allow us to

Troubleshooting

If something isn't working on a model like this you can easily work out what to change.

  • Cold traffic not going to the front end blog..  change the call to action or the targeted audience.
  • Traffic on the blog not opting in to your report?  - Change the call to action and test a new report
  • Traffic not staying long enough to fire the pixel? (use a 30 seconds delay before firing it)  be more relevant and entertaining.
  • People not opening your emails?  - Use better subject lines

Now compare that to finding the bottleneck in something like this...

Good Luck!

I hope you can see the power of having a simple system in place that takes the guesswork out of marketing,  The 5K method is for everyone that is serious about making an income online

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4 Comments

  1. Vlad Mihalache on February 25, 2019 at 2:20 pm

    Hi Mark, after years of spinning my wheels and getting nowhere, this sounds really great to me and I’d love to implement. I’d be interested in getting some coaching from yourself to help me get this summit system up and running. Would you be open to this? Thank you as always

    • Mark on February 26, 2019 at 12:26 pm

      Hi Vlad, I’m trying to wind down my coaching this year, but I’m open to it if you have a niche you are passionate with and have an offer you can promote

  2. Martin Messier on February 26, 2019 at 11:09 am

    This is the definitive internet marketing sutra. When lost, people should just come back to this and find their bearings.

    Seriously though, anyone can hang anything they have ever learned about internet marketing on this framework. It accomodates everything perfectly in an elegant package.

    Now, it’s just a matter of building the workflow to create one of these suckers.

    • Mark on February 26, 2019 at 12:25 pm

      Thanks Martin.. appreciate the comment

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